Skills & Competencies for Retail Franchising Manager

Retail Franchising Manager job profile

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JOB SUMMARY for Retail Franchising Manager

Responsible for development of franchising opportunities.

JOB RESPONSIBILITIES for Retail Franchising Manager

Identifies potential franchisees through contacts within communities. Prequalifies potential franchisees prior to the application process.

Retail Franchising Manager SALARY RANGE

BASE 50%
$132,919
TOTAL 50%
$139,913
Job Level
M03
Job Code
SM15000269
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Retail Franchising Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Franchising Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 hard skills or competencies (industry competencies) for Retail Franchising Manager

1 Industry Competency – Retail Industry
Proficiency Level -3
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and systems for processing transactions and managing retail inventory levels.
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Level 2 Behaviors
(Light Experience)
Supports the implementation of standard procedures and store protocols to ensure smooth retail operations.
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Level 3 Behaviors
(Moderate Experience)
Works closely with merchandising teams to create visually appealing displays and maximize product visibility.
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Level 4 Behaviors
(Extensive Experience)
Supervises the team in conducting market analysis and competitor research to gain a competitive advantage.
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Level 5 Behaviors
(Mastery)
Promotes the use of e-commerce platforms and retail channels to drive online sales and customer engagement.
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2 Industry Competency – Retail Strategy Management
Proficiency Level -2
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Names the various platforms and tools used to design, analyze and manage retail strategies.
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Level 2 Behaviors
(Light Experience)
Uses ethical retail strategies when managing the promotion of products and driving sales.
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Level 3 Behaviors
(Moderate Experience)
Utilizes various platforms for managing retail strategy, including digital marketing and social media.
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Level 4 Behaviors
(Extensive Experience)
Recommends changes to the existing retail strategic management to achieve sustainable growth of sales and customers.
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Level 5 Behaviors
(Mastery)
Stays updated on the market dynamics and manages the flexibility of the existing retail strategies.
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3 Retail Franchising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Manager
Proficiency Level - 4
5 Competency for - Retail Franchising Manager
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Franchising Manager

1 Job Family Competencies – Licensing Management
Proficiency Level -3
Skill definition-Ability to participate in and oversee the acquisition, tracking, compliance and optimization of licenses for various assets within our organization.
Level 1 Behaviors
(General Familiarity)
Shows an understanding of licensing agreements and contracts.
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Level 2 Behaviors
(Light Experience)
Tracks license usage to ensure adherence to licensing terms and conditions.
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Level 3 Behaviors
(Moderate Experience)
Translates complex licensing agreements into clear and comprehensible terms.
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Level 4 Behaviors
(Extensive Experience)
Monitors performance reviews and evaluations to assess licensee compliance, sales performance and product quality.
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Level 5 Behaviors
(Mastery)
Leads teams in the best practices on how to manage licensed inventory, agreements, and sales.
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2 Job Family Competencies – Brand Management
Proficiency Level -3
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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3 Retail Franchising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Manager
Proficiency Level - 4
5 Competency for - Retail Franchising Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Retail Franchising Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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2 Core Competencies – Budgeting
Proficiency Level -2
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Describes the procedures for capital and expense allocation and budgeting.
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Level 2 Behaviors
(Light Experience)
Gathers data from financial statements to help create budget plans and improve budgeting strategies.
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Level 3 Behaviors
(Moderate Experience)
Implements strategic operational efficiencies and techniques for conducting successful budgeting.
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Level 4 Behaviors
(Extensive Experience)
Evaluates past decisions on budgetary considerations to improve the budgeting process.
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Level 5 Behaviors
(Mastery)
Develops financial models to support the strategic improvement of our budgeting processes.
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3 Retail Franchising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Manager
Proficiency Level - 4
5 Competency for - Retail Franchising Manager
Proficiency Level - 5

Summary of Retail Franchising Manager skills and competencies

There are 7 hard skills for Retail Franchising Manager, Retail Industry, Retail Strategy Management, Retail Business Development, etc.
2 general skills for Retail Franchising Manager, Licensing Management, Brand Management.
10 soft skills for Retail Franchising Manager, Business Acumen, Budgeting, Planning and Organizing, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Franchising Manager, he or she needs to be skilled in Business Acumen, be proficient in Budgeting, and be skilled in Planning and Organizing.

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